Create your Go Plan to Grow 10X and to operate profitably

I'm committed to supporting founders and leaders of emerging CPG brands. One of the biggest challenges is staying focused and driving toward your goal. That's why I'm working with founders and leaders like you to design your 10X growth plans around your vision and goals.

Vision + Goals

Define Your Goals and Vision: Establish specific, achievable objectives for your business. Clarify your reasons for pursuing this venture and outline what you hope to achieve in the next 2-3 years. This foundational step sets the direction for your brand's growth.

Identify Your Ideal Customers: Determine who your target customers are, understand their needs, and identify why you need to bring your product to them. Consider the geographies they are in and the stores they shop at, ensuring your strategy is customer-focused.

Determine Growth Scale and Speed: Decide how big and fast you want your business to grow. Set ambitious yet realistic growth targets to guide your strategic planning and resource allocation.

Tactical Game Plan

Product Strategy: Develop and refine your product offerings, including flavor profiles and product mix. Focus on innovation and quality to meet market demands and differentiate from competitors, ensuring your products stand out.

Market Positioning: Craft a pricing strategy and brand positioning that resonates with your target audience. Analyze competitors and market trends to maximize your market share and profitability, positioning your brand effectively.

Distribution Channels: Identify optimal sales channels and create geographic expansion strategies. Develop a plan to efficiently reach customers and maximize your brand's presence in key markets, ensuring broad distribution.

Resources + Funding

Key Partnerships and Suppliers: Create a high-priority list of essential partnerships and suppliers needed to achieve your goals. Identify potential manufacturers, distributors, and strategic allies that align with your brand vision and support your growth trajectory.

Team and Advisors Blueprint: Develop a comprehensive organizational chart outlining key roles and responsibilities. Identify critical advisor and mentor positions needed to provide industry expertise and guidance, creating a blueprint for your ideal support network.

Capital Requirements and Funding Sources: Establish a clear view of the capital required to execute your plan, breaking down financial needs by stage and objective. Identify potential funding sources, including investors, banks, grants, and alternative financing options to support your growth strategy.